Recruiting, Retention & Team Culture

Recruiting, Retention & Team Culture
The People Side of Coaching
The best training plan in the world does not matter if athletes do not show up. Coach Hughes spent 15 years rebuilding programs that were on the verge of elimination, and her secret was always the same: culture first, competition second. This program teaches you how to build a te...
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Recruiting, Retention & Team Culture
The People Side of Coaching by Coach Tamara Hughes
ABOUT THIS PROGRAM
The best training plan in the world does not matter if athletes do not show up. Coach Hughes spent 15 years rebuilding programs that were on the verge of elimination, and her secret was always the same: culture first, competition second. This program teaches you how to build a team identity that attracts and retains athletes.
WHAT YOU WILL LEARN
- Team identity framework (core values, traditions, standards)
- Retention strategies for freshmen through seniors
- Difficult conversation scripts (playing time, cuts, discipline)
- Parent management playbook
COURSE CONTENT
3 modules · 10 lessons · 4 hours total
- Defining your program values and standards
- Creating traditions that athletes remember
- Visual identity: uniforms, logos, team social media
WHAT IS INCLUDED
ABOUT THE AUTHOR
Tamara Hughes spent 15 years as a Division I head coach before transitioning to consulting on team culture, athlete retention, and recruiting strategy. She rebuilt 2 programs from near-elimination to conference championship contenders by focusing on culture before competition. Her framework for athlete buy-in and program identity has been adopted by programs at every level.
Credentials
- 15 years D1 head coaching
- Rebuilt 2 programs from near-elimination
- Conference championship contender in both rebuilds
- Retention rate improved 40%+ in every program
- National speaker on team culture and recruiting
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REVIEWS
Based on 1 reviews
“I have been coaching for 20 years and I wish I had this program on day one. The retention strategies work at every level. Our attrition rate dropped from 35% to 12%.”
Coach Evelyn R.
D2 Head Coach, Georgia
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