SHARE YOUR EXPERTISE.
GET PAID FOR IT.
Create a coaching program on VS Athletics and earn up to 95% revenue share. The more you buy and sell, the more you keep.
24+
Programs Live
14
Expert Authors
70%
Starting Revenue Share
95%
Max Revenue Share
WHAT YOU GET AS AN AUTHOR
We handle the platform, payments, marketing, and delivery. You focus on creating great content.
Revenue Share Starting at 70%
You keep the majority from day one. As your total VS Athletics spend grows, your share grows with it.
Built-In Audience
Tap into the VS Athletics coaching community. Thousands of coaches already browse the library every week.
Production Support
Our team helps with filming, editing, and packaging your content into a professional program.
Sales Dashboard
Track your program sales, revenue, and audience growth in real time from your author dashboard.
Content Protection
DRM-protected delivery ensures your intellectual property stays protected and piracy-free.
Marketing & Promotion
Featured placement, email blasts, social promotion, and meet-day displays to drive sales.
THE MORE YOU INVEST, THE MORE YOU EARN
Your revenue share is based on your total VS Athletics spend — not just program sales. Equipment orders, team gear, everything counts.
Program sales + equipment orders + team gear = your tier
| Tier | Total Spend | You / VS |
|---|---|---|
Starter | Starting tier | 70 / 30 |
Bronze | $5,000+ lifetime | 75 / 25 |
Silver | $15,000+ lifetime | 80 / 20 |
GoldMOST POPULAR | $25,000+ lifetime | 85 / 15 |
Platinum | $50,000+ lifetime | 90 / 10 |
Diamond | $100,000+ lifetime | 92 / 8 |
EliteUNLOCKABLE | $250,000++ lifetime | 95 / 5 |
Tiers are based on cumulative lifetime spend across all VS Athletics purchases. Once unlocked, your tier never drops.
SEE HOW THE FLYWHEEL WORKS
Your program revenue share is tied to everything you do with VS Athletics. Here's how Coach Williams went from 70/30 to 90/10 in one season.
August
Creates "Sprint Mechanics" program
Publishes his first program at $79. Starts at 70/30 tier.
September
Orders $8,000 in team gear
His high school team needs spikes, uniforms, and training equipment. Total spend: $8,000.
October
Program hits 120 sales
Program revenue = $9,480. That counts toward his total spend too. Running total: $17,480.
January
Indoor season gear order: $12,000
New hurdles, blocks, and timing equipment. Running total: $29,480.
March
Publishes second program at $69
"Block Starts to Finish Line" launches. Both programs now earn at his current tier.
May
Outdoor season order + sales push total past $50K
Combined equipment orders + program sales cross $50,000. Every dollar of program revenue is now 90/10.
Coach Williams' Year-End Results
By combining his equipment orders with his program sales, he unlocked Platinum tier. His two programs earned $22,340 in total sales — at 90/10, he kept $20,106. At the starting 70/30 tier, that would have been $15,638. The flywheel earned him $4,468 more.
Extra earnings
+$4,468
WHO SHOULD APPLY
Event Specialists
Deep expertise in a specific event group that other coaches need
Proven Coaches
Track record of developing athletes at any level, HS to elite
Thought Leaders
Innovative approaches or systems that challenge the status quo
Program Builders
Experience building teams, culture, or coaching systems from scratch
APPLY TO CREATE A PROGRAM
Takes less than 2 minutes. Tell us about yourself and your program idea.
Step 1 of 2